While many chide social media as they share stories of its ill effects, I'm noticing how our PTO president has used social media to build positive culture, voice and choice in the school community. Similarly the principal, administrative assistant and educators at our school uses Twitter, blogs and websites to spread the good news. At its best social media becomes the transparent conversation, debate, discussion, idea share, and day-to-day communication vehicle for organizations and communities big and small. This leaves our face-to-face time for more meaningful, rich, and deep share--the kind that moves organizations forward in ways that matter.